Itel Ghana launched a project called ” the superfan ” the aim of the project is to link itel to it’s numerous fans and users across board .The project is divided into three parts to execute it successfully .
- THE BLOGGERS: The first group of people are to promote Itel through their various blogs and also through write-ups.
- SOCIAL MEDIA ELITES: These are people who have huge social media following and will use their social media influence to push and advance the itel brand through sharing of items linked to the brand.
- THE CELEBRITIES: This group is led by the face of Itel Ahoufe Patri who will use their celebrity status to promote the brand.
The Special guests who graced the occasion were Joel Orleans of YFM who also Mced the progam, Harry Bentil, Jacinta the Comedian ,Priscilla Opoku ( Ahoufe Patri ) the brand ambassador of Itel Ghana, JB klutse of jbklutse.com,Enam Kumi of Accra connect.com, Chris Handler of www.ghbase.com who all gave a brief on blogging and thier relationship with Itel.
The Digital and Communication manager of Itel Ghana Tuekpe Michael explained that itel Ghana will not relent in producing quality, fashionable and durable phones that will meet the expectation of its customers. He also added that they will use this platform to interact and engage with their followers to strengthen their relationship.
There was also a brief comedy skit by Jacinta the comedian and a lucky dip with winners taking home a brand new itel s31 , diary and movie tickets.