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Dear Infinix, What is with the Ads ?

I have been a longtime admirer and user of Infinix devices,i have written and promoted your devices on my blog and defended your brand on many occasions to the extent that lots of people think i am your defacto brand ambassador therefore being paid huge sums of money to promote your brand which you know is not true but i am not here today to discuss my relationship with your brand but to talk about things i have experienced some issues and solved them myself because i am a tech savvy person but the purpose of this love letter is not about my problem with your brand but the majority of your loyal customers who buy your devices and many who are not tech savvy.
As a tech blogger i have received calls ,emails and text messages concerning certain issues about your brand,some which i have solved,some which i have referred to your after sales service center CAL-CARE and others i have documented which i will be sharing with you in form of love letters.

My first love letter to you is about your recent showing of ads via your XOS launcher and here is my take on it.

XOS is the Infinix’s User Interface and Launcher that powers up Infinix devices running on Android OS. Although Android has its own stock UI (Launcher), device manufacturers normally prefer to include their own launchers on the devices they make, mainly to give their devices that unique identity and feel – so that using an LG device doesn’t have to feel like using a Samsung, an HTC, a Sony or even an Infinix smartphone.

Included with the OEM’s launchers like XOS for Infinix, EMUI for Huawei, HTC Sense for HTC and Touchwiz for Samsung are what we tech bloggers like to refer to as bloatware. These are normally unwanted Apps that device manufacturers insist on including in their respective devices. Infinix is notorious for its Touchpal and PalmChat range of bloatware, whereas Samsung is known for its wide range of bloatware that normally come with the Galaxy App store. The good thing about these bloatware though is that a user can either easily uninstall or disable them via the device’s settings.

In as much as the device manufacturers always allow us to either uninstall or disable a number of bloatware that they pre-install in their devices, there are a few that cannot be uninstalled nor disabled. XCloud is a good example of an App that you can’t disable nor uninstall, even when Android users would prefer to use Google Drive or DropBox for their cloud storage needs. Infinix has taken this capability a step further, to not only include a game bloatware in its latest version of XOS Launcher, but to also make sure that the bloatware cannot be uninstalled nor disabled.

But that’s not the bloatware that irks me. What gets into my nerves is the fact that Infinix has decided to run ads right inside the XOS Launcher – which makes me feel like someone who is using a phone Infinix gave out for free to thereafter recoup that free gift via ads.

If you want to see the ads and you are an Infinix user who has updated the XOS Launcher to the latest version (XOSP64 V 3.0), ensure you have a few Apps grouped together in at least one Folder (e.g. the default Social folder). Open the folder, and you’ll see below the folder four or so suggested Apps that you may like. That suggestion is Infinix running ads right inside the Launcher.


The other place you’ll find Infinix ads is right inside the Menu where all Apps are listed. To access the Menu, swipe up from any place on your home screen. You’ll then notice an App most probably at the second row on the extreme right of the Apps, as shown in the image below.


I am not the only one irritated by these ads that are right inside XOS Launcher. Over at Google PlayStore, there are a number of Infinix users who have given the App negative reviews stemming from that particular update.

“The adverts are getting out of hand, being the default launcher on my device I’m thinking of getting another device now, very disappointing… It was a great launcher but it becoming very unfriendly”

“Contains lots of ads in the name of App recommendations and Headlines. They can be switched off in highly hidden settings namely other settings. But even after switching them off, they still sneak in app recommendations. It is now a crappy launcher.”

It doesn’t end there,I also realised that after the update, I had a new but permanent Google Search bar right on top of every screen. However, when I used the search bar to search the web, the results that were displayed were not anything close to results you would expect from Google Search.The search engine included in the XOS Launcher has got nothing to do with Google. A closer examination revealed that the search engine was powered by a non-functioning website.

The Average users who are not tech savvy will not even realise that they are using a non-Goggle search engine.

After being irritated by the ads and the malicious search engine, I decided to abandon the screwed up XOS Launcher and opt for Pixel launcher. Right now things are running as smoothly as anyone would expect a normal smartphone to run. The Pixel Launcher is not even forcing me (by constant reminders) to download their Google Apps.

People do not buy phones because they want their privacy to be intruded with unwanted ads, so i have three ( 3 ) suggestions for Infinix and if they go by them it will help them to curtail this issues of ads;

1. Give out their devices for free so the customer will know they are payng for the devices with ad services.

2. Halve the price of their devices, this way the customer will know they are paying half price for their devices and pay the half by way of ads running in their devices.

3. Stop running ads, nobody pays a full price for a device and also serve as an ad campaign tool.

I hope Infinix solves this issue sooner than later because it is very annoying to its loyal customers and i know they do not want to lose customers.



  1. bright

    September 20, 2018 at 11:07 am

    Nice write up, only one minor error. Samsung doesn’t use TouchWiz anymore. They moved to Samsung Experience with Grace UX.


      September 20, 2018 at 11:26 am

      Thanks for the update

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