It looks like Intel would soon be adding high-performance processors to their 9th Generation mobility lineup. The new processors will be featuring the same 14nm++ node as used by the desktop variants while offering higher cores and clock speeds to those who demand the best gaming performance on mobility platforms.

Intel Core i9-9980HK The Flagship of The 9th Generation Mobility Processor Lineup – All H-Series SKUs Detailed

Intel will have a total of six mobility processors in their 9th Generation Core H-Series family. There will be two Core i5, two Core i7, and two Core i9 models. Currently, these processors look like they would offer higher cores and clocks compared to their predecessors which is exactly what we got on desktop platforms. All SKUs have the same architecture as Skylake which was slightly tweaked over many variations since launch (Kaby Lake, Coffee Lake, Coffee Lake-R).

The flagship model of the lineup is the Core i9-9980HK which will be the fastest of the pack with 8 cores and 16 threads. The chip will run at clock speeds of up to 5.00 GHz while featuring 16 MB of L3 cache. The other Core i9 chip is the Core i9-9880H which will also feature 8 cores and 16 threads but with slightly lower max clocks of 4.80 GHz. The difference will be that the Core i9-9980HK will be fully unlocked, allowing users to overclock. How much the chip would overclock would entirely depend on the notebook itself as to whether it can provide sufficient cooling to the chip and don’t lead to any thermal or power throttles.

The flagship model of the lineup is the Core i9-9980HK which will be the fastest of the pack with 8 cores and 16 threads. The chip will run at clock speeds of up to 5.00 GHz while featuring 16 MB of L3 cache. The other Core i9 chip is the Core i9-9880H which will also feature 8 cores and 16 threads but with slightly lower max clocks of 4.80 GHz. The difference will be that the Core i9-9980HK will be fully unlocked, allowing users to overclock. How much the chip would overclock would entirely depend on the notebook itself as to whether it can provide sufficient cooling to the chip and don’t lead to any thermal or power throttles.

 

We saw with some notebook designs, particularly the Apple MacBook Pro featuring the 6 core, Core i9-8950H delivering lower performance than a Core i7-8850H based MacBook Pro. The i7 model featured lower clock speeds which suggested that the Core i9 chip was being thermally throttled and couldn’t maintain the said clock speeds, leading to performance degradation. So third-party vendors would have to make some good cooling designs for the chip to run on the advertised clocks, let alone manual overclocks.

Moving on, we have the 6 core and 6 threaded parts, the Core i7-9850H and the Core i7-9750H. These feature max boost clock speeds of 4.60 GHz and 4.50 GHz, respectively. Each processor is fitted with a 12 MB L3 cache. The Core i5 parts include the Core i5-9400H and the Core i5-9300H. The Core i5-9400H is a 4 core, 8 thread part with clocks of up to 4.30 GHz and 8 MB of L3 cache while the Core i5-9300H is a 4 core, 8 thread part with clocks of up to 4.10 GHz and 8 MB of L3 cache.

The official list also contains information for upcoming “KF” parts which will have the integrated GPU disabled. These include the Core i9-9900KF, Core i7-9700KF, Core i5-9600KF, Core i5-9400F, Core i3-9350KF. The main difference between these parts would be that they will have the iGPU disabled while rest of the specs, including the unlocked multiplier functionality, would be kept enabled for end users on the said “KF” parts.

Intel 9th Generation Core Family CPU Official Specifications:

Processor Name Process Cores / Threads Base Clock Boost Clock Cache TDP Price
Core i9-9900K 14nm++ 8 / 16 3.6 GHz 5.0 GHz 16 MB 95W $488 US
Core i9-9900KF 14nm++ 8 / 16 3.6 GHz 5.0 GHz 16 MB 95W $488 US
Core i7-9700K 14nm++ 8 / 8 3.6 GHz 4.9 GHz 12 MB 95W $374 US
Core i7-9700KF 14nm++ 8 / 8 3.6 GHz 4.9 GHz 12 MB 95W $374 US
Core i5-9600K 14nm++ 6 / 6 3.7 GHz 4.6 GHz 9 MB 95W $262 US
Core i5-9600KF 14nm++ 6 / 6 3.7 GHz 4.6 GHz 9 MB 95W $262 US
Core i5-9600 14nm++ 6 / 6 3.1 GHz 4.5 GHz 9 MB 65W TBD
Core i5-9500 14nm++ 6 / 6 3.0 GHz 4.3 GHz 9 MB 65W TBD
Core i5-9400 14nm++ 6 / 6 2.9 GHz 4.1 GHz 9 MB 65W $182
Core i5-9400T 14nm++ 6 / 6 1.8 GHz 3.4 GHz 9 MB 35W TBD
Core i3-9350KF 14nm++ 4/4 4.0 GHz 4.6 GHz 8 MB 91W TBD
Core i3-9100 14nm++ 4 / 4 TBD 4.2 GHz 6 MB 65W TBD
Core i3-9000 14nm++ 4 / 4 3.7 GHz N/A 6 MB 65W TBD
Core i3-9000T 14nm++ 4 / 4 3.2 GHz N/A 6 MB 35W TBD

Parts with only “F” suffix won’t have overclocking capabilities. Lastly, there’s also the listing for Intel’s Core i3-9100 which seems to be a quad-core part with no hyperthreading but clocks of up to 4.20 GHz and 6 MB of L3 cache. It will be really interesting to see how the chip matches up with the entry level Ryzen 3 processors which are already available at attractive prices of around $100 US.

The connector that was supposed to rule them all is turning into the greatest fraud of our lifetime. And I completely blame manufacturers for it.

My excitement shot through the roof when first devices with USB-C started to emerge on the market. Then Apple went head-first into the arena with the MacBook, ultimately ditching all ports in its Pro lineup of notebooks for USB-C/Thunderbolt 3. Things were looking great. Finally, a standard that would make things simple. Just grab a USB-C to USB-C cable, plug it in, you’re good to go.

With USB-C, we also got acquainted to USB Power Delivery. A faster charging standard introduced by the USB Implementers Forum. This allowed power of up to 100W to be delivered over a USB-C to USB-C cable. No longer we had to deal with proprietary technologies as USB Power Delivery was hailed as a golden standard. Just pick up a USB Power Delivery adapter, plug a USB-C to USB-C cable into it, and you’ll be charging like a bullet.

Data, video, audio, power. It does it all!

Sounds good right? Except that manufactures are trying their level best to shove it down the drain.

Let’s start things off with a company that’s really dear to a lot of fans out there, OnePlus. Their phones have USB-C, but their phones ship with a USB-C to USB-A cable. But wait, it gets better. That cable is especially manufactured with extra charging pins to make room for OnePlus’ own DASH Charge and WARP Charge technologies.

Awesome, fast charging!

But it makes a quick turn for the worst. What happens when you plug in a OnePlus 6T (or older) to a USB Power Delivery charger? The phone does not follow any Power Delivery protocols at all. The charging speeds are capped to just 12W. Yes, that’s just a wannabe USB-C connector in the phone.

Out of sheer curiosity, I plugged in a USB-C to USB-A cable to the charging case, along with a regular 5V/2A wall adapter. And what do you know, the charging case starts to juice up. In other words: no Power Delivery + a fraud implementation of the USB-C standard, again.

Want me to go on? Sure.

There are tons of phones out there that are ditching the headphone jack in favor of wireless audio. But if you need to be wired, then just grab a USB-C to 3.5mm dongle and you’ll be good to go. Except you won’t be. Why? Because not all dongles will work on your phone or tablet. You have to source down a specific one that actually works for your device only then you’ll walk out working, or listening.

In all this noise, even Apple messed up slightly with USB-C by pairing it with its proprietary Lightning connector, forcing you to buy cables either from Apple itself or upcoming ones from their manufacturing partners. But at least, I’m slightly hopeful that down the line, maybe the company will replace Lightning with a USB-C port like it did in its iPad Pro lineup. But given how big the ‘Lightning’ and MFi business it for Apple, it’s hard to speculate where things will go from here.

Last but not the least, the cables that are available right now are a huge mess. You can’t just pick up one cable blindly, thinking that it would transfer data, video, audio and power all at the same time. You have to go through the cable’s spec with a keen eye otherwise you’ll end up with something you totally did not want. Some cables only do power while some just exist for the sake of it while others are overpriced that do it all.

USB 2.0, 3.0, 3.1 Gen 1, 3.1 Gen 2 – these are the standards we shouldn’t be dealing with in 2019. We should just pick up a cable that does it all, that too in the best possible manner. But sadly, the world isn’t a perfect place, and no one is trying hard enough in the USB-C arena.

The commitment to jump onboard the USB-C bandwagon while keeping the other end of the cable USB-A for no apparent reason (Samsung is a good example here) is like fixing a broken bridge with duct tape and even convincing people that they did the right thing. But if you can see through this noise, you’ll understand that we’re living the complete USB-C lie.

Will someone fix this mess? I’m not sure. But I do know is this: one big manufacturer needs to take charge of the reigns and show everyone else how it’s done in the USB-C era. If not, then dear manufacturers, take us back to the USB-A and microUSB era where things were simple, free of confusion.

Don’t sell us lies. Give us the future which we were thoroughly promised.

Ponzi schemes and pyramid schemes have been around for a long time. The Ponzi scheme is named after Charles Ponzi, who scammed people out of a lot of money in a fraudulent investment scheme in the 1920’s. In Ghana there have been alot of ponzi and pyramid schemes from Pyram,DKM,God is love,UStilapia and others ,Pyramid schemes and Ponzi schemes are often thought to be the same thing, although there are differences that will be explained in this article.

Almost everyone will be exposed to Ponzi and pyramid schemes at some point. Often, the people that participate do not realize they are engaging in illegal activity, as some scams are presented as innocent games or gift exchanges. At the high end of town, these scams have cost investors millions of dollars. In other situations, people with very little have been fooled into investing grocery money as promises of big returns are made.

This guide will explain what the differences are between online Ponzi schemes and online pyramid schemes, and how you can protect yourself against falling for them. We’ll let you know what to do if you spot a Ponzi scheme online and how to report it if you think you’ve been defrauded.

What is a Ponzi scheme?

Ponzi schemes and pyramid schemes are often thought to be different names for the same type of scam, but that isn’t so. Ponzi schemes focus specifically on creating false investment opportunities that offer high returns with low risk profiles. As the investments do not exist, returns are funded by new investor payments. In reality, the scammer pockets most of the money.

The success of schemes like these rely on two strategies. The first is the continuing deception of honest investors, including petitions for further capital investments, using fraudulent documentation that indicate the success of the investment. The second strategy requires the continuous sourcing of new investors to fund any requests to liquidate (in order to present an authentic front, payout requests are often met, although they are strongly discouraged).A recent case is the Menzgold saga. Ponzi schemes made headlines in the early 2000’s when Bernie Madoff was famously jailed for 150 years after defrauding investors of over $65 billion.

What is a pyramid scheme?

Pyramid schemes are often referred to as Ponzi schemes, but they are slightly different. Both types of scam rely on victims investing money with the expectation of receiving large sums in return. Pyramid schemes operate by offering victims the chance to invest a fixed amount of money, and in return receive a much larger sum. Instead of the promised riches being made through passive investment, the victim must find other people to invite into the scheme, so the larger sum can be earned. The scam earns its name thanks to the ever-increasing layers of people who are recruited into the scam, so that the money is funneled upward to a few people at the top of the pyramid.

Why pyramid schemes are scams

Some of these pyramid schemes can sound tempting in the first instance. Social media schemes are often disguised as ‘women supporting women’ or book exchanges, they seem innocuous or a bit of fun. They are illegal because there is no possible way every person who participates can access the promised reward. Ultimately the earth’s population is finite, and the last layers of people who participate cannot recruit anyone else. The amount of people that lose money on these schemes are always far greater than those who make money, which is why they are illegal.

Cryptocurrency Ponzi schemes

Cryptocurrency trading is a highly unregulated industry, making it an easy area for scammers to operate in. The alternative currencies are being used to transact Ponzi schemes, with unsuspecting victims being encouraged to buy in with promises of unrealistic returns and rewards for recruiting others. One recent case Global Coin Community Help (GCCH) which saw GHS135million swindled from victims. Cryptocurrencies have been used to manipulate victims in other, related schemes, too.

Multi-level marketing

Multi-level marketing plans are sometimes referred to as pyramid schemes, although they are technically not considered to be so. MLMs, also known as party plans, rely on recruiting new members to sell products on behalf of the parent company. Commissions are paid up the chain in an identical fashion to traditional pyramid schemes, but as the income is generated from product sales rather than nebulous investments, they are legal.This scheme can continue as long as recruitment goes on but it is the latter day recruits that tend to suffer whilst the early birds enjoy.

How to identify a Ponzi scheme online

Some scammers take elements of both Ponzi schemes and pyramid schemes, blurring the lines between investment opportunities and recruitment plans. There are some key behaviors and phrases you should watch out for. There are also questions you can ask and things you can do to protect yourself from falling for a Ponzi scheme.

Scammers create a high-pressure environment by making victims feel like they’ll miss out on a huge opportunity if they don’t act right away. This rushes victims into handing over money before they can think it through and see that it’s a scam. Take your time to consider any investment offer made and refuse to be pressured to act.

Ponzi scheme investment scammers often succeed because they create a false sense of exclusivity. They pretend to offer the investment to limited, specially selected people. The secrecy and illusion of elitism also discourages victims from speaking about it to others, which further protects the scammers.

Ask yourself if the offer is too good to be true. There is no such thing as a low risk investment with above average returns. Be wary if a person offers an investment plan that is out of step with general market behavior.

Scammers use paid actors to offer false testimony of success with large-scale investment scams. Be watchful for any people who seem encouraging and supportive but are too pushy and forceful. Be aware that scammers may select actors that match your gender, religious affiliation or ethnicity in order to instill a sense of credibility.

If the success of the ‘investment’ relies on you recruiting other people into the scheme, it’s probably an illegal pyramid scheme. This also stands if you are offered rewards for bringing others into the scheme.

Honest investors will be up front about the details of the investment plan, including their compliance and legal requirements. If you’re asked to invest money with no information about financial management of investments, and they won’t disclose ‘proprietary trading information’, financial plan, or statements, it’s probably a scam.

Pyramid schemes often ask you to send money online to a to a person you’ve never met. This is risky and almost always unrecoverable. This is especially true if a victim sends money by untraceable means like gift cards or wire transfers. Don’t do it.

Scammers will discourage victims from seeking third party advice. If you are considering making an investment, you should conduct research to ensure it’s legitimate. Use independent sources not supplied by the people offering the investment.

Be skeptical of every offer you receive. Emails, website addresses, caller ID displays – everything can be faked, imitated and ripped off. Be very wary of any offer that comes out of the blue. If your friend suddenly contacts you to offer an investment opportunity, their account may have been hacked by scammers. Verify by contacting them using a different channel.

If you are considering investing significant amounts, conduct due diligence to investigate the trustworthiness of the company. The SEC  may be helpful.

Is the investment insured or insurable? Before investing in anything, ask yourself if you can afford to lose the amount without suffering follow-on consequences.

 

 

Most home security cameras perform the same basic functions – they detect an event, record the event and send you an alert – but they don’t all do it in the same way.

Also, there are two main types: those that record only when motion is detected and those that record constantly (like CCTV).

Certain cameras go beyond those basics and some can be mounted outdoors. Don’t forget to read our reviews to find out how well each camera works in practice and whether its day and night video quality is any good: don’t rely on a manufacturer’s specifications or claims.

Alerts

You should get notifications on your phone when the camera detects an event. Without watching the live feed constantly, this is the only way to keep tabs on your home in relative real time.

Some can send alerts to multiple people; others will send emails in addition to text messages.

Cloud recording

Many manufacturers now offer cloud-storage plans with their camera. They record video to a server in the cloud and store it for anything from 24 hours to a couple of weeks. Sometimes offered free, these cloud plans typically require a monthly subscription, but may be worth buying for their convenience and 24/7 recording.

Important note: Y-Cam has changed its policy on free cloud storage. Previously it offered seven-day rolling storage for free, which made it the most generous of any smart security camera. Now, it says it cannot afford to do this for longer than one year.

Facial recognition

Netatmo’s Welcome (and Nest with its Cam IQ) offer facial recognition so you can get alerts when certain family members arrive home – or only if an unfamiliar face is spotted. It does work, but not as well as you might hope.

Neither of these cameras makes it into our top chart here, for different reasons.

Local storage

Some cameras include memory card slots so you can store video on the device. We like this option as it can eliminate the cost of monthly storage fees – but if a thief steals your camera they take the evidence with them. Ezviz’s cameras let you record both locally and to the cloud simultaneously.

Apps

All the latest cameras can be accessed (some even set up) via a smartphone or tablet app. In addition to offering a way to view the camera’s live feed, apps often let you adjust settings and turn on and off recording, motion detection and more.

Often you’ll only be able to customise notifications, adjust motion and sound detection sensitivity, and set detection areas via the web portal, but it’s great if you can do this in the app.

Want to install CCTV with all these latest features ? contact WISSPRI TECHNOLOGY LIMITED  on  0247173741

 

 

A VPN (Virtual Private Network) can be used to protect your identity online, allowing you to browse completely anonymously, safe in the knowledge that no one can spy on you. It can also be used to access blocked websites online. Here, we share our favourite VPNs for Chrome.

What makes a VPN for Chrome different from other VPNs?

You can get a VPN in app form, which will be installed on your computer or mobile device and channel all of your internet activity from any browser through VPN servers. However, if you just want to use a VPN in one browser for certain activities, you can do so by installing a VPN Chrome extension.

This won’t keep your data as safe as a VPN app would, as it’s not going to encrypt the entirety of your internet use if some of it happens outside of the browser. But, if that doesn’t concern you too much, a browser extension will work as a lightweight solution.

In most cases, as they’re not protecting your entire computer, Chrome VPNs are actually encrypted proxies rather than fully-fledged VPNs. This means they have many VPN-like capabilities but aren’t able to route traffic from anything outside of your browser, such as programs and applications.

Best Chrome VPN extensions

NordVPN

The VPN we recommend most is NordVPN, so you’ll be pleased to hear that there is a NordVPN Chrome extension available too.

It has more than 5,200 servers across 62 countries and it works with Netflix and other streaming services. All you need is a NordVPN account, which  You can sign up here.

You’ll then be able to download the Chrome extension here, sign in to your account, and choose a server to connect to to begin using it to protect your web traffic through the browser. It’s a simple, easy-to-use tool that we would recommend.

Plus, thanks to the ability to have six simultaneous connections, you can choose to share your account with your family, or use one of the additional apps to add a VPN to your phone, tablet or computer.

 

ExpressVPN

Another of our favourite VPNs is ExpressVPN, and it too has a Chrome extension available.

With ExpressVPN, you’ll get access to a global VPN network with more than 2,000 servers across 94 countries, and those servers are known to be brilliantly fast, too.

It offers up to three simultaneous connections, and there are apps available for mobile devices as well as computers and even your router.

You can sign up to ExpressVPN  It’s reliable and easy to use, so is another VPN for Chrome we’d recommend.

TunnelBear VPN

TunnelBear offers a clean, simple Chrome extension that we enjoy using. It works in the same way as the others mentioned here – you’ll need to sign up to TunnelBear (there’s a free version but you’ll get just 500MB data, so we’d recommend the Grizzly option offers unlimited data but at a cost).

There are only 22 countries available with TunnelBear, so whether it works for you might depend on what you intend to use it for, but the countries available are among the most popular so it’s unlikely you’ll find yourself unable to connect to the country you require.

You will, however, get the ability to connect via up to five devices at once, and there are mobile apps available in addition to PC and Mac software.

Windscribe

Windscribe offers a free Chrome extension that adds ad and tracker blockers into the mix too.

We like Windscribe’s Cruise Control feature, which will choose a server location based on the website you’re trying to access, and there are various customisable privacy features that could come in handy, too.

The free version, which you can sign up to here, gets you just 10GB per month but it’s a good way to test out the service before you decide whether you want to upgrade to the Unlimited version.

The free version also offers 11 locations versus 50 in the Unlimited version, so you may find some are missing if you decide to try the Limited version first.

Zenmate

Our final recommendation is Zenmate, which too offers a Chrome extension with easy, one-click connect.

Zenmate has high speed servers across more than 30 countries, with unlimited use when you sign up to one of its plans.

Chinese telecommunications giant Huawei continues to make efforts aimed at ensuring it regains the trust of its fans and clients blighted by the security concerns and several clampdowns on the company’s operations by the US government. In order to keep existing clients and perhaps sway countries who are still contemplating about using Huawei’s 5G infrastructures, the Chinese telecoms giant has published a detailed Q&A on its website entitled “Huawei Facts”.

This is coming as the US government continues to push its allies to block the Chinese company from proving their 5G hardware. The US thinks, unsubstantiated though, that Huawei’s equipment could be used for spying by the Chinese government. The latest move by the US is said to be an executive order banning the use of Huawei’s 5G equipment by US carriers. The Q&A is aimed at salvaging any public goodwill still left out there for Huawei. Already the US, UK, Canada, Australia, New Zealand and Japan have locked Huawei from providing the 5G hardware. Several countries in Europe are said to be considering a similar move and are currently examining their stance. The US is likely to influence Europe’s decision considering a recent statement by Secretary of State Mike Pompeo that Washington may be forced to scale back certain operations in Europe and elsewhere if countries continue to do business with Huawei.

In its Q&A, Huawei says there has never been a major security breach in its 30 years of business but if evidence is produced, it will be addressed “directly”. The Chinese company also asserts that despite numerous “inaccurate reports in the media”, Chinese law does not require it to install “back doors” in networks and other equipment. The company continues to deny any untoward connections with the Chinese military or security agencies. It also harps on the need for countries to recognise the importance of setting better common standards, adopting ­industry best practices and implementing risk-mitigation procedures to ensure that there is an objective basis for choosing technology vendors. It is quite unclear if this US clampdown is an escalation of the US-China trade war or the concerns are 100% genuine. What do you think? Let us know your thoughts in the comments section.

You can check out the full Q&A from here.

Instagram is following whatsapp’s steps as its platform gets less secure and are prone to bugs. Users have spotted an Instagram Bug due to which people are losing their followers. So if you woke up this morning after a pleasant sleep and noticed changed followers, do not worry, Its a bug.

Have you lost Instagram followers? So have some celebrities and it’s because of Instagram bug

No doubt, losing your followers count is a scary thing however if this bug will perform oppositely, like gaining followers everyone would be happy.

Here’s how people responded to this shocking news:

 

 

Instagram confirmed that there is a bug that is causing users to lose their followers. It also ensures that their team is working to solve the issue.

 

Moreover, Instagram is working on a web version of direct messages that will allow you to chat without the app. This new feature will facilitate you while using the app on the desktop. Soon you will enjoy the Instagram Web

If there is one reason why you should get a Samsung phone in spite of better offerings, it involves the amount of radiation being emitted. Recently, a study by The German Federal Office for Radiation Protection (Bundesamt für Strahlenschutz) released a database of phones and the amount of radiation they emit.

The database includes all current phones that were released as of December 10, 2018, and the measurement is done with the handset on the ear while calling.

On the phones with the least radiation emitted, five Samsung phones made it to the list, with the Galaxy Note 8 emitting the least amount of radiation at 0.17 watts per kilogram. The other Samsung phones that are part of the list include the Galaxy A8, Galaxy S8+, Galaxy S7 Edge, and Galaxy S9+

samsung

On the other side of the spectrum, Xiaomi and OnePlus lead the top 10 for phones with the most radiation emitted. The Mi A1 tops the list at 1.75 watts per kilogram.

Microsoft released a new update for the Xbox One OS yesterday (version 10.0.17763.4085, rs5_release_xbox_dev_ 1902.190131-1620). According to the official changelog, Xbox One users will get ‘improved 4K visual performance in games’, improved performance on the Home dashboard and the Guide, as well as an improved video pipeline for apps that should allow Netflix (for instance) to properly display 4K content.

Release date

2/12/2019

Audio

  • Added reliability fixes to Cortana.
  • Unplugging a headset during video playback no longer results in audio loss before video playback freezes.
  • Made audio system upgrades when switching from Home to a game or app.

Cortana

  • Improved Cortana responsiveness to commands.

Console

  • Fixed an issue that caused some consoles to crash unexpectedly.

Home

  • Improved performance on the Home Dashboard.

Mouse

  • Improved mouse responsiveness to reduce lag.

My games and apps

  • Improved the installation experience for various FastStart titles.
  • Fixed a problem in some games (e.g. Resident Evil 0) in which cutscenes would fail and the game would lock.
  • Fixes an issue to ensure certain apps like the Avatar Editor and Microsoft Rewards work on first launch.

System

  • Fixed an issue in which some people received the E203 error when taking a system update.
  • Improved performance on the network port.
  • Improved performance and reliability on the save game feature when games are suspended.
  • Improved speed and performance of My games & apps.
  • Improved idle screen performance.
  • Improved 4K visual performance in games.
  • Improved the performance of the guide on Home.

Video

  • Made improvements to the 4K video pipeline so that apps like Netflix display 4K content correctly.

Canon is getting  serious in its push for the RF system with the launch of the EOS RP. Marketed as an entry-level full-frame mirrorless camera, the EOS RP comes with a 26.2-megapixel sensor paired with a DIGIC 8 sensor.

While it is smaller than the latest EOS xxxD camera, the EOS RP packs a number of features: 4K video recording at 24 or 25P in 8-bit 4:2:2, 4K timelapse shooting at 60FPS, Dual Pixel Autofocus, 5FPS burst shooting, USB charging, weather sealing, and a native ISO range of 100-25600. It comes with an electronic viewfinder and a flippable 3-inch touchscreen display, which is impressive considering its size. Instead of the EOS R’s controversial touch bar, the EOS RP comes with conventional selector buttons.

Unfortunately, like the EOS R, you will have to deal with massive cropping when shooting at 4K, so that might turn others off. However, it should not be a big deal, as Canon gave the EOS RP an aggressive price, which starts at $1299(~GHC6,837.03) for the body, extension grip, and RF-EF mount adapter.

Other options include two kit lens bundles: the one with an EF 24-105mm f/3.5 – 5.6 IS lens will sell for $1699(~GHC8,943.14) while the one with the RF 24-105mm f/4 IS lens will sell for $2199(~GHC11,574.71).

          SPECIFICATION

SENSOR
Type 35.9 x 24 mm CMOS
Effective Pixels Approx. 26.2 Megapixels
Total Pixels Approx. 27.1 Megapixels
Aspect Ratio 3:2
Low-Pass Filter Built-in/Fixed
Sensor Cleaning EOS integrated cleaning system
Colour Filter Type Primary Colour
IMAGE PROCESSOR
Type DIGIC 8
LENS
Lens Mount RF (EF and EF-S lenses can be attached using Mount Adapter EF-EOS R, Control Ring Mount Adapter EF-EOS R, or Drop-In Filter Mount Adapter EF-EOS R. EF-M lenses are not compatible)
Focal Length Equivalent to 1.0x the focal length of the lens with RF and EF lenses 1.6x with EF-S
FOCUSING
Type Phase-difference detection system with image sensor (Dual Pixel CMOS AF)
Coverage 88% horizontal and 100% vertical coverage [10]
AF working range EV -5 to 18 (at 23°C & ISO100)
AF Modes One ShotServo AF
AF Point Selection Automatic selection: Face+tracking + Eye AFManual selection: 1-point AF (AF frame size can be changed) 4779 AF positions available

Spot AF

Manual selection: AF point Expansion 4 points (up, down, left, right) Manual selection: AF point Expansion surrounding

Manual selection: Zone AF (all AF points divided into 9 focusing zones)

AF Lock Locked when shutter button is pressed halfway or AF ON is pressed in One Shot AF mode. Using customised button setto AF stop in AI servo
AF Assist Beam Emitted by built-in LED
Manual Focus Selected on lensFocus peaking provided
EXPOSURE CONTROL
Metering modes Real-time with image sensor, 384-zone metering (24×16)

  1. Evaluative metering (linked to all AF points)
  2. Partial metering (approx. 5.5% of viewfinder at centre)
  3. Spot metering: Centre spot metering (approx. 2.7% viewfinder at centre)

AF point-linked spot metering not provided

  1. centre-weighted average metering
Metering Brightness Range EV -3 to 20 (at 23°C, ISO100, with evaluative metering)
AE Lock Auto: AE lock takes effect when focus is achievedManual: By AE lock button in P, Av, Fv, Tv and M modes
Exposure Compensation +/-3 EV in 1/3 or 1/2 stop increments (can be combined with AEB).
AEB +/-3 EV in 1/3 or 1/2 stop increments
Anti-flicker shooting Yes. Flicker detected at a frequency of 100 Hz or 120 Hz. Maximum continuous shooting speed may decrease
ISO Sensitivity [8] Auto 100-40000 (in 1/3-stop or whole stop increments)
ISO can be expanded to L:50, H1: 51200, H2: 102400,
Type Electronically-controlled focal-plane shutter
Speed 30-1/4000 sec (1/2 or 1/3 stop increments), Bulb (Total shutter speed range. Available range varies by shooting mode)
Shutter Release Soft touch electromagnetic release
WHITE BALANCE
Type Auto white balance with the imaging sensor
Settings AWB (Ambience priority/White priority), Daylight, Shade, Cloudy, Tungsten light, White Fluorescent light, Flash, Custom,Colour Temperature Setting
White balance compensation:
1. Blue/Amber +/-9
2. Magenta/Green +/-9
Custom White Balance Yes, 1 setting can be registered
WB Bracketing +/-3 levels in single level incrementsSelectable Blue/Amber bias or Magenta/Green bias
VIEWFINDER
Type 0.39-inch OLED colour EVF
Dot count 2.36 Million dots
Coverage (Vertical/Horizontal) Approx. 100%
Magnification Approx. 0.70x [1]
Eyepoint Approx. 22 mm (from eyepiece lens centre)
-4 to +1 m-1 (dioptre)
Viewfinder Information AF point information, Exposure level indicator, Number of remaining multiple exposures, Exposure compensation, HDR shooting, Highlight tone priority, Multiple-exposure shooting, ISO speed, Possible shots, Multi Shot Noise Reduction, Number of self-timer shooting, Digital Lens Optimizer, Maximum burst, AF method, Battery level, AF operation, Exposure simulation, Drive mode, AEB, Metering mode, FEB, Anti-flicker shooting, Still photo cropping, Shooting mode, Aspect ratio, Scene icons Auto Lighting Optimizer, AE lock Picture Style, Flash-ready, White balance, Flash off White balance correction, FE lock, Image Quality, High-speed sync, Bluetooth function, Shutter speed, Wi-Fi function, Multi-functionlock warning, Histogram, Aperture Electronic level, Lens information
Depth of field preview Yes, via customised button
Eyepiece shutter N/A
LCD MONITOR
Type 7.5 cm (3.0″) Clear View LCD II, approx. 1.04 Million dots
Coverage Approx. 100%
Viewing Angle (horizontally/vertically) Approx. 170° vertically and horizontally
Brightness / Colour Adjustment Manual: Adjustable to one of seven levels
Touch-screen operations Capacitive method with menu functions, Quick Control settings, playback operations, and magnified display. AF pointselection in Stills and Movies, touch shutter is possible in still photo shooting.
Display Options (1) Basic Camera settings
(2) Advanced Camera settings
(3) Camera settings plus histogram and dual level display
(4) No info
(5) Quick Control Screen
FLASH
Modes E-TTL II Auto Flash, Metered Manual
X-sync 1/180 sec
Flash Exposure Compensation +/- 3 EV in 1/3 or 1/2 increments with EX series Speedlite flashes
Flash Exposure Bracketing Yes, with compatible External Flash
Flash Exposure Lock Yes
Second Curtain Synchronisation Yes via Speedlite
Hot Shoe/PC terminal Yes/No
External Flash Compatibility E-TTL II with EX series Speedlite, wireless multi-flash support
External Flash Control via camera menu screen
SHOOTING
Modes Stills: Scene Intelligent Auto, Special Scene (Portrait, Group Photo, Landscape, Sports, Kids, Panning , Close-up, Food, Night Portrait, Handheld Night Scene, HDR Backlight Control, Silent Mode), Flexible priority AE, Program AE, Shutterpriority AE, Aperture priority AE, Manual, Bulb and Custom (C1/C2/C3)
Movie: Auto exposure, Manual, HDR
Picture Styles Auto, Standard, Portrait, Landscape, Fine Detail, Neutral, Faithful, Monochrome, User Defined (x3)
Colour Space sRGB and Adobe RGB
Image Processing Highlight Tone Priority
Auto Lighting Optimizer (4 settings)
Long exposure noise reduction
High ISO speed noise reduction (4 settings) (stills and video)
Lens optical correction (3):
Peripheral illumination correction Chromatic aberration correctionDistortion correction
Diffraction correctionDigital Lens Optimizer (during/after still photo shooting)
Resize to M, S1, S2 [2]
Cropping: JPEG images can be cropped (Aspect ratios 3:2, 4:3, 16:9, 1:1)
– 43 cropping sizes selectable, from 11% to 95% (diagonal)
– Switch between vertical and horizontal cropping orientation
– Image straightening, tilt correction
– Cropping frame can be moved using touch screen operation
RAW image processing [3]
Multiple exposure
HDR
Drive modes Single, Continuous High, Continuous Low, Self timer (2 s + remote, 10 s + remote, continuous)
Continuous Shooting Max. approx. 5 fps speed maintained until card full (JPEG) or 50 RAW images [4][5][6]
Max. 4 fps with AF Tracking
Interval timer Yes
LIVE VIEW MODE
Type Electronic viewfinder with image sensor
Coverage Approx. 100% (horizontally and vertically)
Frame Rate 59.97 fps (smooth) / 29.97 fps (power saving)
Focusing Manual Focus (Magnify the image 5x or 10x at any point on screen)
Autofocus: Dual Pixel CMOS AF (Face Detection and Tracking AF, 1 point AF, Expand AF, Zone AF, and Touch shutter
Metering Real-time evaluative metering with image sensor (384-zone)
Partial metering (approx. 5.5% of the centre of the screen)
Spot metering (approx. 2.7% of the centre of the screen)
Centre-weighted average metering
Display Options 3 levels available Basic shooting information, Advanced shooting information and Advanced shooting informationwith Histogram
FILE TYPE – Stills
Still Image Type JPEG
RAW: RAW, C-RAW (14-bit, Canon original RAW 3rd edition)
Complies with Exif 2.31 and Design rule for Camera File system 2.0
Complies with Digital Print Order Format [DPOF] Version 1.1
RAW+JPEG simultaneous recording Yes, any combination of RAW + JPEG possible
Image Size JPEG:
3:2 ratio (L, RAW, C-RAW) 6240×4160, (M1) 4160×2768, (S1) 3120×2080, (S2) 2400×1600
1.6x (crop) (L) 3888×2592, (S2) 2400×1600
4:3 ratio (L) 5536×4160, (M1) 3680×2768, (S1) 2768×2080, (S2) 2112×1600
16:9 ratio (L) 6240×3504, (M1) 4160×2336, (S1) 3120×1752, (S2) 2400×1344
1:1 ratio (L) 4160×4160, (M1) 2768×2768, (S1) 2080×2080, (S2) 1600×1600
Folders New folders can be manually created and selected
File Numbering (1) Consecutive numbering
(2) Auto reset
(3) Manual reset
EOS Movie
Movie Type RF/EF lenses: 4K, Full HD, HD.EF-S lenses: 4K or HD
MPEG4 AVC/H.264 variable (average) bit rate, Audio: Linear PCM, AAC
Movie Size 4K (16:9) 3840 x 2160 (25, 23.98 fps) intra frame [7]
4K Time-lapse (16:9) 3840 x 2160 (29.97, 25 fps) All-I
Full HD (16:9) 1920 x 1080 (59.94, 50, 29.97, 25 fps) intra frame, intra frame lite (29.97, 25 fps)
Full HD HDR (16:9) 1920 x 1080 (29.97, 25 fps) intra frame
HD (16:9) 1280 x 720 (59.94, 29.97, 50, 25 fps) intra frame
HD HDR(16:9) 1280 x 720 (29.97, 25 fps) intra frame
Colour Sampling (Internal recording) 4K / Full HD / HD – YCbCr4:2:0 (8-bit)
Canon Log No
Movie Length 4K and Full HD – Max duration 29min 59sec. (excluding High Frame Rate movies). No 4GB file limit with exFAT SDXCcard.
High Frame Rate Movie Not supported
4K Frame Grab 8.3-megapixel JPEG still image frame grab from 4K movie possible
Bitrate/Mbps MP4:4K (16:9) 3840 x 2160 (25, 23.98 fps) IPB 120Mbps / 869 MB/min

Full HD (59.94p/50.00p)/IPB Approx. 60 Mbps / 440MB/min Full HD (29.97p/25.00p)/IPB: Approx. 30 Mbps / 225MB/min Full HD (29.97p/25.00p)/IPB Lite: Approx. 12 Mbps / 87MB/min HD (59.94p/50.00p)/IPB Approx. 26 Mbps / 196MB/min

Full HD (29.97p/25.00p)/IPB: Approx. 13 Mbps / 103MB/min

Microphone Built-in stereo microphones (48 kHz, 16-bit x 2 channels)
HDMI Display Output to external Monitor only with or without information display
HDMI Output 4K (UHD) and Full HD or HD recording, uncompressed YCbCr 4:2:2, 8-bit. Sound output via HDMI is also possible. Whenoutputting to external monitor no images are recorded to the card and Wi-Fi communication is disabled
Focusing Dual Pixel CMOS AF with Face Detection and Tracking AF, Movie Servo AF, Continuous Eye AF, Manual Focus withfocus peaking
ISO 4K – Auto: 100-12800, H2: 102400
Full HD/HD – Auto: 100-25600, H2:102400
OTHER FEATURES
Custom Functions 23 Custom Functions
Metadata Tag User copyright information (can be set in camera) Image rating (0-5 stars)
Water/Dust resistance Yes
Voice Memo No
Intelligent Orientation Sensor Yes
Playback zoom 1.5x – 10x in 15 steps
Display Formats (1) Single image
(2) Single image with information (2 levels)
Basic – Shooting information (shutter speed, aperture, ISO and Image quality)
Detailed – Shooting information (shutter speed, aperture, ISO, metering Image, quality and file size), Lens information, Brightness and RGB histogram, White balance, Picture Style, Color space and noise reduction, Lens optical correction,Record of sent images, GPS information
(3) 4-image index
(4) 9-image index
(5) 36-image index
(6) 100-image index
(7) Jump Display (1, 10 or 100 images, Date, Folder, Movies, Stills, Protected images, Rating)
(8) Movie edit
(9) RAW processing
(10) Rating
Slide Show Image selection: All images, by Date, by Folder, Movies, Stills, Protected images or Rating
Playback time: 1/2/3/5/10 or 20 seconds
Repeat: On/Off
Histogram Brightness: Yes
RGB: Yes
Highlight Alert Yes
Image Erase Single image, select range, Selected images, Folder, Card
Image Erase Protection Erase protection of Single image, Folder or Card all found images (only during image search)
Self Timer 2 or 10 sec. continuous
Menu Categories (1) Shooting menu
(2) Playback menu
(3) Setup menu
(4) Custom Functions menu
(5) My Menu
Menu Languages 29 Languages
English, German, French, Dutch, Danish, Portuguese, Finnish, Italian, Norwegian, Swedish, Spanish, Greek, Russian, Polish, Czech, Hungarian, Vietnamese, Hindi, Romanian, Ukrainian, Turkish, Arabic, Thai, Simplified Chinese, TraditionalChinese, Korean, Malay, Indonesia and Japanese
Firmware Update Update possible by the user (Camera, Lens, External Speedlite, BLE remote control, Lens adapter)
INTERFACE
Computer Equivalent to Hi-Speed USB (USB 2.0) Type-C connector
Wi-Fi Wireless LAN (IEEE 802.11b/g/n) (2.4 GHz only), with Bluetooth support [8] Features supported: EOS Utility, Smartphone,Upload to Web, Auto transfer, Wireless printing
Other HDMI mini out (Type C, HDMI-CEC compatible), External Microphone In/Line In (Stereo mini jack), Headphone socket(Stereo mini jack), E3-type terminal (remote control terminal)
DIRECT PRINT
PictBridge Yes (Via Wireless LAN only)
STORAGE
Type 1x SD/SDHC/SDXC and UHS-II
SUPPORTED OPERATING SYSTEM
PC & Macintosh Windows 7 (excl. Starter Edition) Windows 8.1 and Windows 10 (tablet mode not supported)
OS X v10.11, 10.12, 10.13 and 10.14
SOFTWARE
Image Processing Digital Photo Professional 4.9 or later (RAW Image Processing)
Other EOS Utility 3.9 or later (incl. Remote Capture), Picture Style Editor, Map Utility, EOS Lens Registration Tool, EOS WebService Registration Tool, Canon Camera connect app (iOS/Android)
POWER SOURCE
Batteries Rechargeable Li-ion Battery LP-E17 (supplied)
Battery life Approx. 250 shots (at 23°C) [9]
Approx. 240 shots (at 0°C)
Battery Indicator 4 levels + percentage
Power saving Power turns off after 30 seconds, 1, 3, 5, 10 or 30 mins
Power Supply & Battery Chargers Battery charger LC-E17E (supplied), AC adapter AC-E6N and DC coupler DR-E18, AC adapter kit ACK-E18, USB PowerAdapter PD-E1
ACCESSORIES
Wireless File Transmitter Not supported
Lenses All RF lenses (EF & EF-S via Lens adapters)
Lens adapters Mount Adapter EF-EOS RControl Ring Mount Adapter EF-EOS R

Drop-In Filter Mount Adapter EF-EOS R with Drop-In Circular Polarizing Filter A Drop-In Filter Mount Adapter EF-EOS R with Drop-In Variable ND Filter A

Flash Canon Speedlite (EL-100, 90EX, 220EX, 270EX, 270EX II, 320EX, 380EX, 420EX, 430EX, 430EX II, 430EX III, 470EX-AI, 550EX, 580EX, 580EX II, 600EX, 600EX-RT, 600EX-II-RT, Macro-Ring-Lite MR-14EX, Macro Ring Lite MR-14EX II, Macro Twin Lite MT-24EX, Macro Twin Lite MT-26EX Speedlite Transmitter ST-E2, Speedlite Transmitter ST-E3-RT)
Remote Controller/Switch Remote control with E3 type socket and Speedlite 600EX-II-RT
Other GPS receiver GP-E2
PHYSICAL SPECIFICATIONS
Body Materials Magnesium alloy, with some parts of aluminium and polycarbonate resin with glass fibre
Operating Environment 0 – 40 °C, 85% or less humidity
Dimensions (WxHxD) 132.5 × 85.0 × 70.0 mm
Weight (body only) Approx. 440 g (485 g with card and battery)

According to a recent study, a Bernstein analyst Toni Sacconaghi has informed investors that replacement cycles for older iPhones are elongating beyond their expectations. Apple will face a tough period if users kept on this track since there would be lesser sales of new models and overall lesser revenue in the coming years.

There are several reasons people aren’t upgrading to the newer iPhones which include Apple’s battery replacement program as well as changes in the rates of subsidies which carriers provide on the new models as well as higher prices. This user base amounts to 16% of Apple’s customers and according to the analyst, they will be buying the new iPhone this year and will unlikely be willing to upgrade in the coming few years. This 16% of the current 900 million iPhone units translates to 144,000,000 users.

He wrote in a note to investors:

In our view, the single most important controversy surrounding Apple today is the iPhone replacement cycle – despite the iPhone installed base growing +9% last year, we now expect units to be down -19% in fiscal 2019, implying a material pushout in upgrade rates.

Tim Cook also has admitted that iPhone sales are falling because existing users are holding on to their iPhones a bit longer than in the past. Apple has also stopped disclosing how many units it sells on a quarterly basis rather they just gave a total figure of how many iPhone users there are in the world.

If you are an iPhone user, would you purchase the upcoming iPhone model this year?

Source: CNBC

LinkedIn is the biggest social platform dedicated to professionals and hirings. With around 600 million customers, many have wondered what will LinkedIn do next? Last year, LinkedIn added support for sharing videos on the platform. 18 months later they have now added support for live video streaming.

While live video streaming has been available on platforms like Facebook and Twitch, many have wondered why LinkedIn jumped so late to the party. Unlike Facebook, LinkedIn will use live videos for Q&As, events, conferences, earnings calls, awards ceremonies, product announcements, and similar things. They hope to avoid competition by targeting a different niche. To produce quality content, they have partnered up with third-party services like Wirecast, Switcher Studio, Wowza Media Systems and more.

The latest feature is powered by Microsoft’s Azure services. Since Microsoft’s acquisition of the company, it has maintained its distance. Case in point, the notable absence of Skype, which is quite popular in the business community. This will be the first time that LinkedIn and Microsoft will be working on something together.

Last year’s addition of videos saw ad revenue soar by 30 percent. Talking to TechCrunch, Pete Davis revealed, “Video is the fastest growing format on our platform right now, and the one most likely to get people talking.” Live video streaming has been one for the most requested features on the platform. This was confirmed by Davis himself, “Live has been the most requested feature.”

The feature is being rolled out as a beta to select users in the US. Soon, they will let others use the new feature too. Regarding revenue and monetization, not a lot is known as they are not even showing ads in live videos. It is possible that they might charge for specific events or webinars but the plans were not discussed.

Google’s popular Pixel brand is now becoming the fastest growing smartphone brand in USA, beating Apple and Samsung according to a report by Strategy Analytics.

Although the pixel brand is still minute compared to the overwhelming presence of Apple’s iPhone brand the former is finally gaining some momentum. A major selling price point for Google smartphones is their reputable and popular smartphone camera technology which trumps over its competition. The blazing fast android updates also give the pixel phones an edge over its Android competitors which can become a major selling brand for Android users.

Google Pixel is Fastest-Growing US Smartphone Brand,” Strategy Analytics in the report.

Ever since the introduction of Android, Google failed to establish a proper manufacturing unit for its smartphones. From time and again it collaborated with various smartphone manufacturers such as LG, Samsung, and Huawei but failed to make a phone by itself which contributed to an overall bad reputation of Android in the US market because of other manufacturer’s attempt to tweak with Android’s true form which led to laggy experience and criminally slow updates.

Google in response to this instructed smartphone companies to incorporate the vanilla version of Android in their devices instead of over-populating it with bloatware and other needless features leaving the overall user experience frustrating and confusing. However, the emergence of Google Pixel, Google’s first self-manufactured smartphone changed all of that.

The phone with its introduction brought a truly Android equivalent of iPhone. Like iPhone Google’s Pixel phones get proper OS updates and monthly security updates over an extended period of time. This may explain the recent surge in Google Pixel phone’s popularity. The report concluded by asking the question:

“Is Pixel the new iPhone?”

With a decent start in an otherwise competitive smartphone market, it’s safe to say that this emerging Google brand has some promising years ahead.

The Facebook-owned messenger service, WhatsApp announced on 6 February how it is stopping abusive and fake accounts. The move was discussed in a press conference held in New Delhi.

Preceding the upcoming major elections in India, WhatsApp had to take some measures to avoid controversy. India has a huge user base in India, being the largest online messaging platform. The company is employing machine learning to determine which account may be causing trouble and once found to remove them. Although there is some human intervention so it’s kind of like a hybrid system. According to a statement by officials, WhatsApp has been removing up to 2M accounts per month, with 20% of these being banned at the time they’re created.

As with any communications platform, sometimes people attempt to exploit our service. Some may want to distribute click-bait links designed to capture personal information, while others want to promote an idea. Regardless of the intent, automated and bulk messaging violates our terms of service, and one of our priorities is to prevent and stop this kind of abuse,” the company said.

WhatsApp has upwards of 1.5 billion users. Its popularity is its biggest flaw. Several incidents have led to mob lynching incidents due to fake news, especially in India. Moreover, the issue of the platform being used as a political tool is also not new. For instance, in the 2018 general elections in Brazil, a software was used to grab citizen’s phone numbers from Facebook and then sent messages on Whatsapp to sway their views. That is probably the reason why WhatsApp is actively taking bolder measures before the upcoming elections in India.

Earlier, the platform had limited the number of forwarding to five, per message and forwarded messages are tagged as such. This was a reduction from the previous limit of 20. However, that five can include groups containing hundreds of contacts.

The thing with machine learning is that it keeps on getting better with time and use. If 20% of accounts are banned automatically, in future that may only increase. But there is no need to worry about having your own account getting banned, as long as the following conditions don’t apply or exceed nominal values:

  • Whether the IP address and phone number point to the same country
  • How many messages an account sends
  • How soon after registration high-volume messaging begins

Aside from all these measures, the company is also running a media campaign to ask users to “spread joy, not rumours”. There is even a street theatre program warning people not to believe everything.

The opportunity to have your product endorsed by a celebrity is exciting, but costly. In recent years, brands have shifted budgets from free products and services for endorsement by thought leaders, to paying for impressions and crowd exposure. The concept is simple; trendsetters can help sell an image that will convert to sales. However, the tactic is so frequently used that many marketers are speculating whether expenditures for celebrity endorsement are worth it.

Consumers can have a negative reaction to brands that are endorsed by multiple celebrities, and question the authenticity of promoted products and services. One good example of this is YouTube advertising.

A search for your favorite music video may feature an advertisement for a brand that seems to align with the persona of the celebrity influencer (that’s your first reaction as a viewer). But by the time you have searched a dozen videos from different artists, which all feature the same commercial, it’s difficult not to feel overwhelmed by the brand’s attempt to be everywhere and “all things” to all consumers. At that point, the audience feels like the brand is being too aggressive, as it is proliferated everywhere they look, and the consumer formulates a negative impression of both the brand, and the influencer.

Loyalty is also a factor to consider for brands, who allocate budget for celebrity endorsement. The demand for advertising through influencers is so great, that they are unlikely to agree to a non-competition clause. They are likely however to endorse competitor products, and accept advertising contracts at the highest bidder. How much validity would your celebrity endorsement have, if the same celebrity supported a competing brand, the same year? it is here where the role of micro influencers came to play.

Micro Influencers: Who are they?

micro influencer

Micro Influencers’ are everyday people with a decent following. They have over 3000 followers on their Instagram, Facebook or Twitter, which usually revolves around a particular passion or niche. This can be pretty much anything – from  automotive, beauty to business, fashion to fitness, tech to travel, and everything in between.

They’re relatable, genuine and trustworthy – three things which are pretty useful when it comes to marketing.

Work with Micro-Influencers for the Best ROI

For a brand to achieve the best possible ROI on a campaign, it’s ideal to hire a group of micro-influencers. Micro-influencers will not have the same reach as the macro influencer celebrity, therefore, working with a group of micro-influencers is necessary to increase the reach of a campaign. The concept that an influencer must have millions of followers to be valuable to a brand is misleading. The reality is that the larger the following an influencer has, the lower the engagement rate is. Hiring a combination of micro-influencers and celebrity influencers may raise the ROI of a campaign and lower the overall marketing spend.

 

How to Find Micro-Influencers to Work With

 

micro influencer

The first thing a brand should do is to look through its own followers on its social media channels. Who is the brand already associated with that might be a potential representative? Who is interested in telling the brand’s story and is already talking about it? This can help to find the micro-influencers that match the brand.

The best way to establish and build relationships with micro-influencers is to engage with them, follow them and show appreciation for their content. When micro-influencers receive direct messages from brands, this will help to make them more likely to reply when an actual campaign is being built.

Ways to Work with Micro-Influencers

There are a number of ways to work with influencers. Sometimes speaking with them yields the best results in determining the best way to build a mutually beneficial relationship. For example, the influencer can take over a brand’s social media account for a fixed period of time.

Brands also send micro-influencers product to sample and take photos of to post on their social media accounts. Content that shows product in organic, real-life situations resonates with followers and consumers. Micro-influencers can also create content on their social media channels such as videos and blog posts. Brands can then share the content on their own social media channels with branded hashtags so followers can keep track of it all.

Micro-influencers are accessible to businesses of all shapes and sizes. When a brand doesn’t have the budget to work with a celebrity, it can still get the benefit of working with influencers and watch the brand grow on social media.

Working with micro influencers have a lot of advantages. Following are a few of them;

#1. They are cost effective
Micro influencers are a lot more cost effective than the top-tier influencers. While the big influencers charge something between GHC1000 – GHC3000 per post, the micro influencers would only charge between GHC500-GHC800 per post. This makes it easier for smaller companies to afford them.

#2. There is higher level of engagement
Influencers having 1,000 to 100,000 followers are called micro influencers. The lesser number has allowed them to engage on much higher levels with their followers. Hence, they are much more real and believable to their followers. Engaging with followers on one on one basis allows the micro influencers to develop stronger ties with their followers. A higher level of engagement also enables them to convince the followers with their reviews.

#3. The followers trust their reviews
The micro influencers are generally persons who are highly knowledgeable in a certain area. Hence, their followers attach a lot of importance to their opinions. A review by a micro influencer is believed to be genuine and well researched since they are an expert in that niche. Therefore, if a micro influencer agrees to work with you and review your products, you will be able to gain access to a lot of relevant audiences.

#4. The audience is already interested in what you do
Since the micro influencers are experts in specific niches, their followers are people who are already interested in that field. Hence, if you connect with a relevant micro influencer you will be able to reach out to an audience who is already willing to know about your products and services.

#5. You can hire more than one micro influencers
Since they charge low rates you can hire multiple micro influencers to spread the word for you. This way you will be able to connect to more people and also effectively increase the download rate.

influencer

Finally Kojo Djan Jnr could not put it any better than this ” the best influencers are your customers they are the users of your products they know best “.

 

Ever since its inception, WhatsApp has been one of the most popular and successful messaging apps in the smartphone era. With competitors like iMessage, Facebook Messenger, and Android Messages, WhatsApp has seen immense success in both ecosystems, iOS, and Android. Some may argue that the messaging app has enjoyed a lot more success in the Android ecosystem due to the simple features of the native messaging app.

 

Some major reasons for the success of the messaging app are its thoughtful features, a simple and fast user interface and most of all, an ad-free user experience. With a whopping 1.5 billion users and 60 billion messages (sent per day), WhatsApp has one of the biggest database of active users in the world. In order to satisfy such a big number of users while staying ahead of the competition, WhatsApp is expected to be updated with five new features in 2019.

1. WhatsApp Fingerprint authentication

A recent WhatsApp update in the iOS brought the highly-awaited Apple’s Face ID authentication. XDA developers revealed that the face unlock feature is also coming to the Android version of WhatsApp. As of now, people have been using third-party passcode option on WhatsApp, however, latest news confirms that the messaging app will be incorporating the highly-awaited feature as a native lock option for the users which will decrease the risk of potential security concerns.

2. WhatsApp Dark mode

“Dark mode everything” has been the most requested feature by smartphone users in 2018 because of various reasons. Well, it seems that WhatsApp has listened to its users, according to several leaks the messaging mobile application may bring the ‘dark mode’ feature as part of its upcoming updates. As of now, the users can only change the wallpaper background for their chats that exists as the only minimal means of customization.

3. WhatsApp voice messages

This feature will be particularly useful to those who like to communicate via WhatsApp’s messages. Previously, the user had to tap on every single voice message sent in order to listen to the content of the voice message. However, with the upcoming update in 2019, WhatsApp will now automatically start playing the next voice message after the selected one is finished.

4. WhatsAppp 3D check

This will be an iPhone exclusive feature for obvious reasons, the feature will allow iOS users to reply privately in group chats via a one-on-one chat. Along with this feature, it also provides iOS users with a 3D touch function to check the WhatsApp statuses without sending a read-receipt message to the person whose story the users was looking at.

5. Sticker search and Sticker integration

The emoji-search feature which was brought last year introduced a new level of ease for the emoji-lovers. The messaging app is now replicating the same thing with its ‘Stickers’. The new update will let users search the kind of sticker via text they are looking for and will subsequently provide the available options. Furthermore, the app is also testing an update for stickers with third-party keyboard integration to provide more options for stickers for the user. The first keyboard app that will use the Stickers Integration feature will be GBoard.